Rekh was born from a deep love for textiles and a lasting admiration for the timeless art of handblock printing. Growing up in India, surrounded by rich colors, textures, and a vibrant culture of arts and crafts, this connection was instinctive — shaped by everyday beauty and quiet traditions. What began as a fascination with intricate patterns, subtle imperfections, and the soulful stories behind each handcrafted piece, has grown into a journey of preserving tradition, celebrating craftsmanship, and creating with intention.

“Rekh” (रेख) means line or stroke in Hindi, and in hand-block printing, it refers to the fine outlines carved into wooden blocks. These lines define the shapes and details of a design, guiding the rest of the pattern. In Rajasthan, rekh carving is an essential step in the block-making process — a skill passed down through generations of artisans.