Our Story Begins Here

We started this journey to keep the ancient art of hand block printing alive, not just as a craft but as a living tradition. By working with artisans in India, we aim to preserve cultural heritage while reimagining it for today.

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Traditional craft reimagined

Made by hand, made with purpose

Hand-made

Handmade in Bagru, our garments are crafted with love and care by skilled artisans who have mastered the traditional art of block printing. Each piece is a testament to their expertise and dedication to preserving ancient techniques. Wearing our clothes connects you to the rich cultural heritage of India's artisan communities

Plant-based dyes

Plant-based dyes bring a touch of nature to your wardrobe, creating unique, vibrant colors that are gentle on the environment. Free from harsh chemicals, these eco-friendly dyes promote sustainability and reduce the fashion industry's ecological footprint. Each shade tells a story of innovation and environmental responsibility.

100% Cotton

Cotton is a breathable, natural fiber that allows your skin to stay cool and dry. It's gentle on skin, reducing irritation and discomfort, making it perfect for everyday wear. Wearing cotton clothes can help you stay comfortable and confident all day long.

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Ethically made

Discover Conscious Clothing Choices